Primary lockup
Icon and wordmark together, for the website, proposals, and anywhere the full identity needs to appear.
Shree Mahavir Group: a mark that reads construction without a single crane icon.
A real estate and construction group needed a logo that could sit on a site hoarding, a business card, and a legal document with equal weight — permanent and established, not trendy.
Real estateConstructionLogo system
ClientShree Mahavir Group
CategoryLogo & identity design
IndustryReal estate & construction
DeliverablesPrimary logo, icon mark, wordmark
The challenge
Look established on day one, in a category built on trust over decades.
Real estate and construction buyers commit large sums to a name they need to believe will still be around when the building is finished. A logo in this category has to skip the trend cycle entirely — it needs to look like it belongs on a foundation stone as much as on a website, without leaning on the obvious visual shorthand of a skyline or a crane.
The mark
An SM monogram built into a roofline, not stapled onto one.
Standalone icon mark, for use where the full lockup won't fit
Wordmark, for signage and document headers
The approach
Serif weight for permanence, a mark that still reads at icon size.
The monogram integrates the group's initials into a roofline shape — a direct nod to the business without resorting to a literal building silhouette — paired with a serif wordmark that carries the weight and formality the category demands.
Icon mark
The monogram alone, built to stay legible at favicon size and on site signage from a distance.
Wordmark
A standalone type treatment for documents, letterheads, and contexts where the icon would compete for space.
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Need a mark that has to last decades, not seasons?
Tell us about your business and who needs to trust the name on the building.