Analytics?We’d like to use Google Analytics to understand, in aggregate, how the site is used. No advertising. Privacy
Websites + custom software, for businesses
We start with the problem, then work out what should exist: a better website, a custom tool, or something built specifically around how your business works.
What could exist instead
Then the website has a job to do.
Pages that answer the questions people ask before they get in touch, a simple way to enquire, and follow-up that doesn’t depend on someone remembering.
Could also be online quote toolbooking flow
That’s the first thing to fix.
What you do, who it’s for and why it matters, worked out before any design, so a first-time visitor gets it in one scroll.
Could also be a page for each servicepricing that answers the obvious questions
Maybe you don’t need another website.
One place for the records the sheets were holding together, with the views each person actually needs.
Could also be stock and orders systemreporting tool
Give them somewhere to look first.
Order or job status, documents and answers, live, so the phone rings for the things that need a person.
Could also be order tracking pageself-serve help centre
Then we start with the problem, not the format.
We work out what it has to do and who it’s for, try it small, then build the version the business can rely on.
Could also be workflow toolcustomer productinternal platform
02 — The format comes second
We care less about the format than whether it solves the right problem.
03 — Capability lab
The same function becomes a very different product depending on who needs it: a booking experience or a scheduling tool, a configurator with live quotes or the pricing rules behind it, order tracking or a job board, a customer portal or an operations dashboard.
Functions
For customers
For the team
Press to pick up, then choose where it goes.
04 — Selected work
Past work is the evidence, not the point. Both are live.
A launch website for a personal assistant service that lives in WhatsApp. The site had one job: make a new kind of service understandable, and make it feel easy, within a scroll.
A website for a grass-broom manufacturer in an extremely niche market. The brief was discoverability, with an enquiry or quote never more than a tap away.
Private software
Internal toolsDashboardsWorkflowsCustomer systems
Internal tools, dashboards and workflows deal with how a company actually operates: its processes, its numbers, its customers. That is what makes them useful, and why we keep them off a public portfolio.
If you want to see what we’ve built, we’ll walk you through the relevant work privately.
See what we’ve built privately05 — How we work
Four stages, each with one job. Enough structure to be dependable; not enough to slow anything down.
We start with the problem where it lives: the business, the people involved, the current workflow, the customers, the constraints.
A few good conversations and a close look at how things run today. No drawn-out discovery phase.
Whether the answer is a website, a tool, a product or a combination; what it has to do; who has to use it; what can be simplified away.
Most of the simplifying happens here, before anything is built.
Design and development happen together, not in separate departments, so decisions don’t get lost in the handover.
We prototype where it helps, build the working product, and test the interactions that matter.
Real use tells us things a brief can’t. We watch how people behave, listen to feedback, and adjust as the business changes.
We stay involved when that’s useful, not as a condition.
06 — Where we work
Based in Guwahati, Assam, we work remotely with businesses across India, the UK, Canada and Dubai. Understanding, design, review and build all happen at a distance.
Guwahati You
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07 — Start a conversation
Tell us what’s going on. We’ll work out the right next step together.
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