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Guwahati, Assam, India

Website redesign services

Your website has changed less than your business has.

A redesign is not automatically a restart. We audit what exists, keep what works, and rebuild only what is holding you back — without losing the search visibility you have earned.

Send us the current siteRefresh, redesign or rebuild?

01 Current site

  • /Describes the business as it was at launchRebuild
  • /services/ ×11Eleven pages, four services, two doing the workMove
  • /guides/choosing-…Ranks for the phrase that brings enquiriesKeep
  • /news/2017–2021Forty posts, no readers, still indexedRemove
  • NavigationFourteen items; three of them matterRebuild
  • Contact formWorks. Two clicks too deepMove
  • Mobile layoutThe desktop site, shrunkRebuild

02 Better position

  1. Homesays what you do now
  2. Servicesfour pages, one each
  3. Guidessame URL, untouched
  4. Workproof, on its own page
  5. Aboutone level up
  6. Contactin the header, every page

Redirects /services/* → four pages · /guides/ unchanged · retired posts 301 or 410, never the homepage

01 — The problem

Nothing broke. The business moved, and the website stayed where it was.

Most sites that stop working were fine at launch.

  • It looks older than the business does.

  • It still describes the company you were five years ago.

  • Every change goes through one person, so nothing gets changed.

  • It was designed for a desktop and shrunk for a phone.

  • Years of plugins and tracking have made it slow.

  • Forty old posts and two versions of the services page, all still indexed.

02 — What a redesign is

A website redesign reworks an existing site’s structure, design and content so that it does its job again, while keeping the parts that already work.

That last clause is the difference between a redesign and a restart. So every part of the current site — content, navigation, URLs, search equity, components, visual language, conversion paths — gets one of four verdicts before anything is designed.

Keep
It works. Same address, same content, or both.
Move
Worth having, wrong form or wrong place. Improved, merged, or promoted.
Remove
No longer earns its place. Redirected where a successor exists, a clean 404 where it doesn’t.
Rebuild
Holding the site back badly enough that replacing it costs less than repairing it.

That list is the plan — and it decides which of the three sizes you need.

03 — Refresh, redesign or rebuild?

Three sizes of the same decision.

Our working definitions, not industry standards — so the scope is named before the price is.

  1. Refresh

    The surface only: type, spacing, imagery and copy on templates that still work.

    You probably need this when

    • Structurally sound, just dated.
    • It ranks and converts; the design undermines trust.

    How the verdicts tend to fall

    Mostly keep. Nothing rebuilt.

  2. Redesign

    Hierarchy, UX, visual language and conversion path, on foundations worth keeping.

    You probably need this when

    • The offer changed and the site didn’t.
    • Visitors can’t find what they came for.

    How the verdicts tend to fall

    Keep the foundations. Rebuild the layer above.

  3. Rebuild

    The structure underneath is the problem: platform, templates, content model.

    You probably need this when

    • Nobody can use the CMS.
    • Every change breaks something else.

    How the verdicts tend to fall

    Rebuild the base. Keep what earns.

Enquiries that begin as “we need a new website” are usually redesigns, sometimes refreshes. We say which, with reasons, before quoting.

04 — What should survive

What should survive.

What a new site would take years to earn back.

Useful content
Pages that answer what customers actually ask.
URLs and backlinks
Other sites point at specific addresses. Those get mapped, not dropped.
Working integrations
The form into the CRM, the booking tool, the payment link.
Brand equity
The name and mark people recognise. Refined, not replaced for a launch.

05 — What usually needs to change

What usually changes.

The layer above, where a redesign spends its effort.

Positioning
The first screen of every important page, rewritten for the business as it is now.
Hierarchy and navigation
What matters most should be most visible, under fewer items named the way customers think.
Mobile experience
Designed at phone width first: reading order, tap targets, navigation.
Conversion journey
What a visitor reads before getting in touch, and how short that route can be.
Editing experience
A CMS the team can actually use, with templates that hold the design.

06 — Without losing what you’ve earned

How we redesign a website without losing SEO.

Rankings aren’t attached to a design. They attach to URLs, content, links and crawlability — and a redesign loses visibility when those four change carelessly at once.

No redesign can guarantee unchanged rankings. The goal is to preserve the signals that already have value and remove the avoidable causes of loss.

  1. Keep the addresses that earn

    Anything that ranks or is linked to keeps its URL wherever possible.

  2. Redirect only to a real successor

    A one-to-one 301 where an equivalent page exists. Never a blanket redirect to the homepage to hide a 404.

  3. Let dead pages die properly

    Content that is genuinely gone returns a clean 404 or 410. That is a correct outcome, not a failure.

  4. Verify, before and after

    A full crawl of staging before launch; Search Console watched for weeks afterwards.

The full working checklist — URL inventory, redirect mapping, metadata, internal links, crawl and index checks — is being written up for Insights.

07 — How we work

Four stages, one plan.

  1. Stage 1: Understand

    Audit every page, URL, template and integration, then agree the keep / move / remove / rebuild plan. It settles the scope, and with it the price.

  2. Stage 2: Shape

    New hierarchy, navigation and content plan; templates shown on your real content, not placeholder text.

  3. Stage 3: Build

    Templates on one design system. Content migrated, redirects installed, integrations re-tested.

  4. Stage 4: Improve

    Launch with the old site live until the new one is verified. What people actually do decides the first adjustments.

No redesign case study yet — we would rather say so than dress a launch up as one. What we can show is two live sites built the same way: Assam Brooms and FAFF.

08 — What it costs

Website redesign projects start around US$3,000.

That covers the audit, the plan, the design and build, the migration and redirects, and the checks after launch. Where you land above it depends on the site you already have.

Fixed price after the audit. No packages, no page-count tiers, no hourly rate.

Size of the existing site
Ten pages and four hundred are different audits and different redirect maps.
Content migration
How much moves, how clean it is, how much needs rewriting.
Templates and page types
Each distinct kind of page is designed and built once.
CMS and integrations
Staying put is smaller than moving. Each integration is reconnected and re-tested.
SEO and redirect complexity
Years of rankings and URL changes need a more careful map.

09 — Where we work

Based in Guwahati. Set up for four markets.

A redesign needs access, not proximity: your CMS, your analytics, and a review rhythm in hours that overlap yours. We are in Guwahati, Assam.

  • United Kingdom

    Overlap through most of the UK afternoon.

  • Canada

    If you have been quoted a “replatform”, that is what we call a rebuild.

  • Dubai and the UAE

    Overlap most of the working day. Priced in US dollars.

  • India

    Same time zone. Not a template package.

10 — Questions

The questions people ask before they send us the site.

How much does a website redesign cost?
From around US$3,000, fixed price after the audit. Size of the existing site, how much content moves, and how many page types need designing are what move it.
Will I lose SEO rankings if I redesign my website?
No redesign can guarantee unchanged rankings, but most causes of loss are avoidable. Rankings attach to URLs, content and links — so those are what we handle deliberately.
Should I refresh, redesign or rebuild?
Refresh if only the surface is dated. Redesign if the structure no longer fits the business. Rebuild if the platform or content model is the thing standing in the way.
How long does a redesign take?
Six to twelve weeks from audit to launch. Content and migration stretch timelines, so they start early.
Can we keep our content and our CMS?
Usually both. Content that ranks is kept, often rewritten and moved. If the CMS works for your team, keeping it makes the project smaller. If it is the problem, we will say so.
Do we own the redesigned website?
Yes — design, code and content, on hosting and a domain in your name. Take it to another team whenever you like.

Send us the address of the current site below. Looking at it is the fastest route to a useful answer.

11 — Next

12 — Start a conversation

What isn’t working?

Tell us what’s going on. We’ll work out the right next step together.

Prefer to write directly

hello@becre.in

We reply by email.