Mobile app development
An app, when an app is actually the right format.
We build mobile apps. We also talk people out of them, which is usually the cheaper conversation to have first.
- Used daily, by the same peoplePoints towards building an app
- Notifications actually matterPoints towards building an app
- Camera, location or sensorsPoints towards building an app
- Has to work offlinePoints towards building an app
- Found in the app storesPoints towards building an app
- Mostly forms and contentPoints towards a browser
- Used now and thenPoints towards a browser
Most businesses land on the left. That is not a sales problem.
01 — Do you need one?
The honest version of this decision.
You probably do need an app if
- People open it several times a week, not twice a year.
- Notifications are part of the job, not a marketing channel.
- It needs the camera, location, Bluetooth or a sensor.
- It has to keep working with no signal — vans, sites, warehouses, flights.
- Being in the App Store or Play Store is genuinely how people will find you.
You probably don’t if
- It is mostly forms, content and lookups.
- A browser on a phone would do the same job today.
- People would use it occasionally, then forget it is installed.
- A web app solves the same problem for less, and changes without a review queue.
One signal on the right is rarely enough on its own. Three or more, and an app starts paying for itself. If you are on the left, read web app development instead — same problem, smaller bill.
02 — What we build
An app, and the system behind it.
Apps for iOS and Android from one codebase, plus the part people forget to budget for: the accounts, data and admin view that the app talks to. A customer-facing app with a small backend, or a field tool for staff who are rarely at a desk — those are the two shapes we are usually asked for.
We do not take app projects where we think a web app would serve you better. That is not modesty; a badly justified app is an expensive thing to maintain.
03 — What it costs
Mobile app projects generally start around US$5,000.
Complexity, platforms, integrations and device features determine where they go from there.
- One platform or two
- iOS and Android from one codebase is usual; some things still have to be built twice.
- What is behind it
- Most apps need a backend — accounts, data, an admin view. That is often the larger half.
- Device features
- Camera, offline sync, payments and push each add real work.
- Store and upkeep
- Review, developer accounts, and keeping up with two operating systems that change every year.
04 — Questions
Before you get in touch.
- Does my business actually need a mobile app?
- Often not. If your answer to the signals above sits on the left, a web app will do the same job for less money and change faster. We would rather tell you that now than six months in.
- Why does an app cost more than a web app?
- Two platforms instead of one browser, a store review between you and every fix, and a backend that still has to exist underneath. The backend is usually the larger half, and it is the part people forget to budget for.
- iOS, Android or both?
- Both, usually, from a single codebase. Building for one platform first only makes sense when your users are demonstrably on one — field staff with company phones, for example.
- App or web app?
- Web app unless the signals justify an app. A web app works everywhere, needs no install, and ships a fix the same day instead of waiting for review. The full comparison is on the web app page.
- Who maintains it once it is live?
- Someone has to. Operating systems change annually and stores enforce it, so an app is a standing commitment, not a one-off build. We will be explicit about that cost before you start, and you own everything either way.
05 — Next
Related service
Web application developmentWhen a website needs to do something, not just explain something.
Related service
Custom software developmentSoftware built around how your business actually runs.
Work
FAFFExplaining a service people had never seen before.
06 — Start a conversation
What isn’t working?
Tell us what’s going on. We’ll work out the right next step together.
Sent
Thanks, .
It’s on its way. We’ll read it properly and reply to .