Insights
The questions worth answering before you spend anything.
Decision guides rather than blog posts. Here is what is coming, and why none of it is written yet.
01 — In progress
Six guides, each answering one decision properly.
Software
Planned
When does a spreadsheet become a software problem?
The thresholds that tell you a process has outgrown a sheet — and the ones that say it hasn’t.
In the meantime: Custom software
Websites
Planned
Website redesign vs rebuild
A decision table for the three sizes of the same project, with what each one costs you.
In the meantime: Website redesign
Search
Planned
How to redesign without losing SEO
The checklist we actually use: URL inventory, redirect mapping, verification after launch.
In the meantime: Website redesign
Formats
Planned
Website vs web app vs mobile app
Three formats, one question: what does the person have to do when they arrive?
In the meantime: Web apps
Cost
Planned
What does a business website cost?
Real ranges for the UK, Canada, the UAE and India, and what moves the number.
In the meantime: Website design
Cost
Planned
What does custom software cost?
Why scope, not technology, decides the price — and how to make version one smaller.
In the meantime: Custom software
Why there is nothing here yet.
A studio blog full of thin posts about “5 tips for your website” is worse than an empty page: it costs you time and tells you nothing. These six are the questions we actually get asked before a project starts, and each deserves a real answer with numbers in it. They will appear when they are worth reading.
If one of them is the decision in front of you right now, ask us — you will get the answer faster than we can publish it.